About Chandan Gupta

My Story

I’m Chandan Gupta – an SEO Manager with 15+ years of hands-on experience helping businesses grow through organic search.


My journey started in the early days of SEO, when keyword stuffing was still a thing and Google was still figuring out what quality meant. Since then, I’ve adapted through every major algorithm update – Panda, Penguin, Helpful Content – and built a process that actually works in the long run.


A few years ago, I tried starting a blog like this one. It didn’t go anywhere – no consistency, no clear direction, and honestly, no real reason for anyone to come back. I let it die quietly. This time is different. I know exactly why I’m writing, who I’m writing for, and what I want each post to leave you with.


Today, I lead a 25-member SEO team, running 50+ campaigns across the US, UK, Canada and Australia – covering e-commerce, B2B, local businesses, and service-based brands. My focus has always been on what moves the needle: technical fundamentals, content that ranks, and strategies that are built to last.


This blog is where I share what actually works – practical frameworks, real case studies, and no-fluff insights, minus the theory you’ll find everywhere else.


By the Numbers

  • 15+ years in SEO – started back when keyword stuffing still worked and Google was still figuring out quality
  • Managing a 25-member SEO team at RnF Technologies, Noida
  • 50+ live client accounts across e-commerce, B2B, local business, and service brands
  • Running international campaigns across the US, UK, Canada and Australia
  • Adapted through every major algorithm shift – Panda, Penguin, Helpful Content, and whatever’s come since

Tools I Use Every Day

  • Google Search Console & GA4 for tracking what’s actually working
  • Looker Studio for client reporting
  • Screaming Frog for technical crawls and audits
  • SEMrush and Ahrefs for keyword and competitor research
  • Woorank and SEOptimer for quick site health checks
  • Shopify SEO for e-commerce accounts
  • WordPress – this blog runs on it too

Things I’ve Built

  • An AI-powered meta tag generator (Google Sheets + Claude API) to speed up title/meta writing across client accounts at scale
  • A Chrome extension that auto-fills PR/HARO-style pitch forms, cutting hours off outreach work

Read the Blog
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