SEO Tips

I have had the same on-page SEO checklist since 2015 – a simple Excel sheet with columns for the on-page factor, what to check, and a comment. Favicon. Title tag. Meta description. Canonical tags. H1 to H6 tag sequence. It has been on every client audit I have run for years, across international campaigns for

I’ve been doing SEO for 15 years. And if I’m being honest – the first few years, I was doing it wrong. Not because I wasn’t putting in the work. I was. But I had the wrong mental models. I was optimizing for the wrong things. And no one told me these things early enough.

After auditing websites for over 15 years of experience, I’ve noticed something interesting: the mistakes are almost always the same.