Short answer: no. AI makes my SEO work faster, but it cannot be trusted to confirm what is actually on a website, and it does not always tell you when it has skipped something. I have been in SEO for 15 years. For the last stretch, I have used AI assistants every day to draft
Can AI Replace Manual SEO? What Went Wrong in My AI Audits Read More »
I have had the same on-page SEO checklist since 2015 – a simple Excel sheet with columns for the on-page factor, what to check, and a comment. Favicon. Title tag. Meta description. Canonical tags. H1 to H6 tag sequence. It has been on every client audit I have run for years, across international campaigns for
My On-Page SEO Checklist Was Built in 2015. It Needed a Serious Update. Read More »
On September 24, Google added a new option to the Search type filter in Search Console: Multimodal. The Search Console multimodal filter shows how your pages perform when someone searches with an image, a photo or a screenshot instead of typing words. If you manage several client sites like I do, this is worth ten
Search Console Multimodal Filter: What Google Just Added and How to Use It Read More »
I’ve been doing SEO for 15 years. And if I’m being honest – the first few years, I was doing it wrong. Not because I wasn’t putting in the work. I was. But I had the wrong mental models. I was optimizing for the wrong things. And no one told me these things early enough.
15 Years in SEO: 3 Mistakes I Made (And What I Learned) Read More »
After auditing websites for over 15 years of experience, I’ve noticed something interesting: the mistakes are almost always the same.
7 SEO Mistakes I See on Every New Client Website (And How to Fix Them) Read More »
